L'Oréal Paris's new Casting Crème Gloss Ultra Viisble is a permanent, no ammonia hair color that comes in 5 stylish and on-trend tones. Get salon-quality brilliant hair color at home--this revolutionary formula works to illuminate dark hair, making the color apparent and vibrant. Furthermore, this new hair color provides 5x more glossy luster, 93% less breakage, and may be used for up to 32 shampoos.