Schwarzkopf now offers Simply Color, a permanent hair color that can be applied at home and covers gray hair without ammonia or silicone. This at-home hair color has an enhanced recipe that leaves hair feeling naturally colored and is gentle on it. It also has nutritious ingredients like argan oil, oat milk, and soy protein for post-color care. Schwarzkopf Simply Color is a permanent hair color that has been dermatologist-tested to be kind to the scalp. It comes in ten rich tones, including red, brown, blonde, and black. Up to 100% gray coverage and over 28 washings are possible with this coloring. It's time to experience naturally stunning, vivid color outcomes that flow seamlessly from roots to ends!