This is WOW Skin Science Charcoal & Keratin Shampoo provided by Womancart Online Store. WOW Skin Science Activated Charcoal & Keratin Shampoo gives dull, limp, thin and lifeless hair advanced cleansing, clarifying and repairing care. Powered with Activated Charcoal and Hydrolyzed Keratin Protein. Removes scalp buildups caused by dead cells and chemical laden hair styling products. Activated charcoal gently traps, binds and washes away buildups along with dirt and grime to cleanse hair and scalp without stripping hair's own healthy oils. Hydrolyzed Keratin Protein provides essential nutrients to hair follicles and penetrates hair shafts to repair this damage and restore strength. Totally without sulphates, parabens, silicones, color or salt.