The first lip colour with a built-in primer for a long-lasting, matte effect is Lakmé 9 to 5 primer matte. The built-in primer keeps the colour in place for 12 hours. It also features a seamless application that offers a vivid colour payoff, allowing you to perfectly match your appearance. Lakmé 9 to 5 primer matte leaves the lips smooth and velvety without causing them to crease. Furthermore, you don't need touch-ups for not 8, but 12 hours. The main priming ingredient guarantees that the lipstick has a smooth finish and feels great on your lips. Lakmé 9 to 5 primer matte works nicely as a basis with Lakmé 9 to 5 weightless mousse foundation, followed by Lakmé 9 to 5 concealer.